Direct mailer designed for premium printing company, MOR Printing. The multi-fold mailer's purpose was to bring attention to MOR's new large format press.

The piece made use of textured aqueous surfaces and a new four color metallic ink process called, MetalFX®. All photography was produced exclusively for the mailer.

Conceived to position MOR Printing as an innovative and forward thinking printing company, the response to the mailer was exemplary.

Below are additional viewing options, click the back space key to return.

Click here to view the cover.

Click here to view the first reveal.

Click here to view the second reveal.

Click here to view the third reveal.

Click here to view the full poster.

Photography: Christopher Stickney

Click on image to enlarge.